Processes of Behaviour Change
Products deliver progress. Well that is the intention. The new interactions and experiences provided by product innovation brings forth new user behaviours. This micro and or macro progress of user behaviour effects solution, provision and advancement.
Understanding the processes of behavioural change is key to effective product innovation
Change Behaviour
- Change the World
Joseph Grenny
Tells the story of Jane, a woman born in the Mathare Slum in Nairobi, Kenya. As a child, Jane was sexually molested by her father, had her first baby at age 13, is now a mother of four, worked as a prostitute to support her family on 50 cents a day, and is HIV positive. The world couldn't be more bleak for Jane and the tens of thousands of young African girls with her same story. But, Jane completely changed her life. By changing her behaviour, she left the slum, moved into a house, and brought herself out of extreme poverty and prostitution.
Joseph walks you through Jane's inspiring transformation while identifying the remarkably simple science of behaviour change she implemented along the way. an literally change the world by changing behavior
Are we in control of our own decisions?
Dan Ariely
Behavioural economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counter-intuitive (and sometimes shocking) research findings to show how we're not as rational as we think when we make decisions
Shaping Behavior Through Intentional Design
Jeff Sharpe
Behavioural Architectures is the belief that nothing is more purposeful than a design that shapes behaviors and interactions. And few have a better handle on how to unleash potential in this way than award-winning architect, experimental filmmaker and transformational systems strategist, Jeff Sharpe
The essence of human motivation
Dan Ariely
Behavioural economics professor Dan Ariely delves into the essence of human motivation. His clever yet brilliantly simple experiments uncover universal truths about human irrationality and increasing motivation.
Design to nudge and change behaviour
Sille Krukow
Today human behaviour is the biggest threat to mankind. We keep overeating, even though we know it´s bad for us. We keep using to much energy, even though we know the planet can't keep up with our consumption. We keep driving too fast, even though we know it kills us. But this doesn't mean that we have no intentions to change. We do. But changing actual human behaviour calls for good design solutions that take
Design to nudge and change behaviour
Sille Krukow
Today human behaviour is the biggest threat to mankind. We keep overeating, even though we know it´s bad for us. We keep using to much energy, even though we know the planet can't keep up with our consumption. We keep driving too fast, even though we know it kills us. But this doesn't mean that we have no intentions to change. We do. But changing actual human behaviour calls for good design solutions that take
Forget big change, start with
a tiny habit
B J Fogg
What if someone told you to floss only one tooth everyday? Or start the new year, not with grand resolutions, but with a simple challenge.. like ONE pushup a day? BJ Fogg shows us that the key to lasting change does not lie in planning big, monumental changes, but in thinking really, really small. Chosen by Fortune Magazine as one of "10 New Gurus You Should Know", Fogg directs the Persuasive Tech Lab at Stanford University.
www.bjfogg.com
Designing with
Behavioural Change
Dan Lockton
Dan Lockton is Assistant Professor at Carnegie Mellon University School of Design. He is a designer and researcher specialising in the links between design, understanding, and human action, particularly in relation to social and environmental benefit, drawing on influences from a range of fields including behavioral and decision sciences, human-computer interaction, pattern languages and cybernetics.
www.danlockton.com