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Processes of Behaviour Change

Products deliver progress. Well that is the intention. The new interactions and experiences provided by product innovation brings forth new user behaviours. This micro and or macro progress of user behaviour effects solution, provision and advancement.

Understanding the processes of behavioural change is key to effective product innovation

Change Behaviour

- Change the World

Joseph Grenny

Tells the story of Jane, a woman born in the Mathare Slum in Nairobi, Kenya. As a child, Jane was sexually molested by her father, had her first baby at age 13, is now a mother of four, worked as a prostitute to support her family on 50 cents a day, and is HIV positive. The world couldn't be more bleak for Jane and the tens of thousands of young African girls with her same story. But, Jane completely changed her life. By changing her behaviour, she left the slum, moved into a house, and brought herself out of extreme poverty and prostitution. 

Joseph walks you through Jane's inspiring transformation while identifying the remarkably simple science of behaviour change she implemented along the way. an literally change the world by changing behavior

www.josephgrenny.com

 

Are we in control of our own decisions?

Dan Ariely

Behavioural economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counter-intuitive (and sometimes shocking) research findings to show how we're not as rational as we think when we make decisions

www.danariely.com

 

Shaping Behavior Through Intentional Design

Jeff Sharpe

Behavioural Architectures is the belief that nothing is more purposeful than a design that shapes behaviors and interactions. And few have a better handle on how to unleash potential in this way than award-winning architect, experimental filmmaker and transformational systems strategist, Jeff Sharpe

Jeff Sharpe on vimeo

 

The essence of human motivation

Dan Ariely

Behavioural economics professor Dan Ariely delves into the essence of human motivation. His clever yet brilliantly simple experiments uncover universal truths about human irrationality and increasing motivation.

Dan Ariely on TED

 

Design to nudge and change behaviour

Sille Krukow

Today human behaviour is the biggest threat to mankind. We keep overeating, even though we know it´s bad for us. We keep using to much energy, even though we know the planet can't keep up with our consumption. We keep driving too fast, even though we know it kills us. But this doesn't mean that we have no intentions to change. We do. But changing actual human behaviour calls for good design solutions that take 

 

Design to nudge and change behaviour

Sille Krukow

Today human behaviour is the biggest threat to mankind. We keep overeating, even though we know it´s bad for us. We keep using to much energy, even though we know the planet can't keep up with our consumption. We keep driving too fast, even though we know it kills us. But this doesn't mean that we have no intentions to change. We do. But changing actual human behaviour calls for good design solutions that take 

www.krukow.net

 

KOTTER CHANGE MECHANISM

SIX INFLUENCERS OF MICRO- BEHAVIOURS

ED DEBONO MECHANISMS OF MACRO CHANGE

BEHAVIOUR CHANGE BY DESIGN

UK DESIGN COUNCIL

10 X 10 BEHAVIOUR CHANGE METHOD

BEHAVIOUR CHANGE

SUSAN MICHIE

Forget big change, start with

a tiny habit

B J Fogg

What if someone told you to floss only one tooth everyday? Or start the new year, not with grand resolutions, but with a simple challenge.. like ONE pushup a day? BJ Fogg shows us that the key to lasting change does not lie in planning big, monumental changes, but in thinking really, really small. Chosen by Fortune Magazine as one of "10 New Gurus You Should Know", Fogg directs the Persuasive Tech Lab at Stanford University.
www.bjfogg.com

 

35 WAYS TO CHANGE BEHAVIOUR BJ FOGG

Designing with

Behavioural Change

Dan Lockton

Dan Lockton is Assistant Professor at Carnegie Mellon University School of Design. He is a designer and researcher specialising in the links between design, understanding, and human action, particularly in relation to social and environmental benefit, drawing on influences from a range of fields including behavioral and decision sciences, human-computer interaction, pattern languages and cybernetics.
www.danlockton.com

 

DESIGN FOR BEHAVIOUR CHANGE METHODS

DAN LOCKTON

WORK SHEETS

DAN LOCKTON

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