'e'book
'e'book
brand identity
developing your style guide
Brand Identity design is key In the process of preparing an effective presentation materials of client projects and an assertive marketing campaign of your design practice.
The degree of success in appyling these design communication processes is based on a coherent, meaningful and consistent use of -
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typography - header + body typefaces
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graphic entourage - shape + pictogram
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layout - grid + pagination
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colour palette - ground + text colour
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image style - photographs + illustrations
Effective design and 'management' of these brand identity design elements, deliver a brand idenity which communicates, is memorable and distingsuihes your design practice by means of a 'visual association' across components of your design practice.
: key advantages from using a a coherent Brand Identity Design
peer group exemplars
editorial design
Editorial design provides a connecting style livery' for all media types and media channels. This visual language establishes and sustains the personality of a brand identity.
10 key rules of editorial design
3 x4 grid
892 variations
compilation of editorial exemplars
5 step process for developing noticeable images
10 design elements
for editorial design
explanation of 10 key design elements
Focus on undertsanding and refining your use of these 10 key elements of editorial design..
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audience + subject
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covers + phases
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features + packing
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grid + layout
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typography + graphic entourage
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positive + negative harmony
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order + pacing
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hierarchy + rhythm
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platform + channels
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unique + resonant
detail notes on the principles of editorial design + webquest
peer group exemplars
exemplar application 10 key editorial design elements
designing a
brand identity
effective brand idenity delivers a coherrence across all design media, channels of communication and isntances where your creative practice is presented
peer group exemplars
focus on the key functions of a brand identity
developing a brand identity style guide
brand identity terminology - components
Design process for a brand idenity
design of personal
business cards
Networking is an invaluable opportunity. In order to maximize networking, business cards can be exchanged during introductions.
peer group exemplars
10 key points in designing a
business card
49 top client business cards
25+ enterprise sector specific business cards
Business Card Design
- 7 key factors
graphic entourage
In the process of preparing design communication materials, there is call for the application of a wide range of graphic entourage.
Preparaing these elements can take time and sitract from the main work flow
Builda library of graphic entourage and combine these as part of your editorial design process
photographs
graphic icons
illustrations
Design inspiration is available from a multitude of sources, which are restless in being updated and diversifying.
Build a list of sources which directly refresh & feed into your social media flow.
For specific projects or events be prepared to access sources which are especially relevant or appropriate to the subject
graphic
inspiration
sources
46 International design projects
'one poster
every day -365 '
'Pinterest' editorial design
click image to download PDF
