Building a User Persona
Building an authentic and cogent user persona can realise a wide range of potential benefits at the very beginning of a project process
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Generate customer insight
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Inform design processes
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Test or validate assumptions
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Uncover unknown or unexpected issues
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Fix problems early when they are cheapest to resolve
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Implement 80%-20% cost value- ratio at the projects' outset
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Highlight unnecessary features
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Achieve a greater fit between your product and customer
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Identify unmet or emerging needs
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Discover opportunities to innovate or improve the product
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Provide objectivity and help resolve clashes of opinion
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Improve end user experience
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Commence the ‘prototyping’ of your design thinking
Role of User Personas in Design Practice
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humanise design focus
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form & test project scenarios
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aid design communication within a design team, clients & user groups
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enable user-centred design so that designers understand people (users + consumers )
USE PERSONAS
- the essentials
USE PERSONAS
- a guide to developing a user persona
USE PERSONAS
- what are personas
USE PERSONAS
- creating user personas before the project starts
USE PERSONAS
- extended notes on user personas
USE PERSONAS
- Persona Building 10 step process
Imagine the world as a street ordered by income. Everyone lives somewhere on the street. The poorest lives to the left and the richest to the right. Everybody else live somewhere in between. Welcome to visit all homes on Dollar Street!
