Building User Experience Maps
User experience maps
provide a common + detailed reference on 'what are the needs + pain points'
The map prepared at the front of the project activity develops a framework and reference for subsequent design understanding, insight and intent.
User Experience Elements
Persona
Expectations
Emotion
Motivation
User Experience Touch-points
Place / Context
Objects / Props
Relationships
Behaviours / Interactions
CRITERIA FOR AN EFFECTIVE USER EXPERIENCE MAP
- listing of criteria which define an effective map
USER EXPERIENCE
WORKSHOP
1 day plan
USE EXPERIENCE MAPS
slide presentation
INTRODUCTORY
GUIDE + ADVICE
study notes
CUSTOMER JOURNEY MAPS
study notes
ANATOMY OF A UX MAP
study notes
PROPOSAL VISUALISATION - PHYSICAL, BEHAVIOURAL, EXPERENTIAL
PRODUCT
BRAND
CULTURE
PROPOSAL EXPERIENCE MAPPING user flow of interactions, experiences + meanings
Defining the User-Data Flow :
Outline App Visualisation ( as a CJEM element)
ACCESS 'READY TO CUSTOMISE' 'USER FLOW ' VECTOR TEMPLATES
ACCESS 'READY TO USE'
HAND VECTORS
USER FLOW
Develop an outline-visualisation (termed a user flow) of the key functionality of the 'connected' 'app'
> Data Capture-In
> Data Share-Out
> User interactions 'in'
> App interactions 'out'
Correlate outline- visualisation' ( termed a user flow) directly with the CJEM which has been developed as part of the 'concept proposal generation' phase - match the 'USER-FLOW' with the episode of user activity which are highlighted in the CJEM
CJM + ENHANCED 'USER NARRATIVE' VISUALISATION
WHAT IS A 'USER FLOW' ?
User-flow is the path taken by a prototypical user (PERSONA) on a website or app to complete a task.
The user-flow takes them from their entry point through a set of steps towards a successful outcome and final action, such as 'SHARED ADORATION'
The data flow should also be highlighted where the 'app' is connected to an ambient -refering/prompting interface and an AI data-processing - machining leaning data base for use by the enterprise
CUSTOMER
JOURNEY
EXPERIENCE MAPS
CJEM EXEMPLARS
CJEM
BRIEFING
CONCEPT PROPOSAL GENERATION
PROJECT PHASE TRIGGER ACTIVITY
a well defined CJM provides guidelines for the CONCEPT PROPOSAL's,
FORM + FEATURES + FUNCTIONS
CUSTOMER JOURNEY MAPS
- an integration of UX+UI+SX - and a direct correlation with the product form, features and function
PRIMARY OBJECTIVE
Develop + Visualise the form / features / functions which in summary is an 'evocation' of your outline behavioural change process.
Consider this in terms of time - the hours, days and months which the user shall engage + interact.
Encompass the experience of the wider group of stakeholders, who will be co-users and co-beneficiaries of that same product experience.
note:
Products are systems - experienced and shared discretely by individuals and extended users.
Aim to realise + visualise the systemic change which the singular behavioural change will ultimately generate.
something for later - CPD on CJM
for now see - the exemplars below + notes - use your 'CJM programming' as design guidelines for the proposal's 3 F's
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DNA of a PROPOSAL's 3 F'S
PRODUCT 3F's - focus on'evoking' the CJM layers' illustrated below
SHAPE FORMING CRITERIA
CJM + DATA flow in the IOT + SMART CITY
the CJM + DATA flow are 'synchronise'
MODES +
EPISODES
AMBIENT
INTERFACE
APP - DATA
PROFILING
SMART CITY
AI DATA SETS
AMBIENT
INTERFACE
APP - DATA
PROFILING
SMART CITY
AI DATA SETS
MULTIPLE STAKEHOLDERS
USER ARCHETYPES
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CUSTOMER MOTIVATIONS
