Breakthrough designs for ultra-low-cost products
The things we really need are getting more expensive.
Other stuff is getting cheaper. Why?
Sociologist Joseph Cohen of Queens University is fond of saying that “America is a place where luxuries are cheap and necessities costly.”
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A recent chart from economist Mark Perry of the American Enterprise Institute, using data from the Bureau of Labour Statistics, illustrates this well. Since 1996, the prices of food and housing have increased by close to 60 percent, faster than the pace of inflation. Costs of health care and child care have more than doubled. The prices of textbooks and higher education nearly tripled.
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On the other hand, the prices of things like mobile phone service, toys, software and televisions have plummeted over the same period.
For many Americans, in other words, that shiny new flat-screen TV is now more within reach financially than it’s ever been. But it has become harder to afford the house to put it in, food to eat in front of it, or the medical care to ensure you’ll outlive its extended warranty.
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We can afford the things we don’t need, but we need the things we can’t afford. Whether the 20-year trajectory in the chart above is sustainable is another question entirely.
The things we really need are getting more expensive.
Other stuff is getting cheaper. Why?