An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organisation does.

 

You can also use it to create interest in a project, idea or product – or in yourself.

 

A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name.

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It should be interesting, memorable and succinct. It also needs to explain what makes you – or your organization, product or idea – unique ... USP's

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see Sebastian Ward - exemplar pitches below