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Maslow's
Hierarchy
of needs
Creating Value for
Maslow's Hierarchy of needs
Prioritise Enriching Aesthetics
(no, not styling) (visual , sensory, behaviours, sounds, psychology)
Design for FLOW
(evolving + adapting enrichment) lever intrigue, interest, expertness + completeness
Product Experience has personality
- veiled episodes - progressive reveal
Create conversational (engaging) and context aware interactions
("Adaptive Interfaces" - learns form the user - customisable features )
Elicit Desire and sustaining sense of possession
(curious and seductive experiences)
Product Attributes
Have a believable product story
Co-create value with users / customers
Connect people in community
Make to be part of a larger value system
Appeal to emotional, spiritual, and social values
Create a tolerance for faults at lower levels
Are tied to a person's self image, highly personal
Empower people to do things previously not possible
Design Principles
of Usability
Simplify, organize, and clarify information
Display information visually
Reduce features and complexity
Functions are easy to decode + understand
Use signs ( language) for more natural interactions
Add features that support desired behaviours (customisation)
Design Value Heirarchy
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