OXO - product-usability as an innovation + enterprise strategy
OXO website - https://www.oxouk.com/our-philosophy
SEET model:
Creating Consumer Value
Creating durable consumer value using the 'SEET' model, an integration of the Enterprise, Social, Technological + Economic parameters
OXO case study:
OXO Business Growth Case Study
Quick OXO overview
OXO company story
OXO Product Diversification
DEFINING EASE OF USE
The definition of usability in the
ISO 9241 standard is:
-
"The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use"
-
This definition can be expanded, and made more comprehensive, by including five characteristics which must be met for the users of a product:​
Effective
Efficient
Engaging
Error Tolerant
Easy to Learn
​​
OXO INNOVATION CULTURE
Smart Design is a strategic design company that helps people live better and work smarter. They bring powerful products and experiences to the world. Founded in 1980 Smart has studios in New York and London and clients all over the world. Clients include: BBVA, Ford, Gatorade, HP, HSBC Private Bank, New York Taxi & Limousine Commission, Oxo, PepsiCo, Schneider Electric, UCB.
usability design - based on iterative user testing + iterative prototyping
