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A measurement of the quality of a design practitioner’s expertise, process, enterprise,
strategies, etc., and their comparison with standard measurements, or similar measurements of its peers.
The value of active benchmarking is in keeping in touch with the flow of competition; how this is progressing, evolving and what are the emerging futures of the competition.
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The creative based enterprise is driven by unceasing change and aspires to generate new progress.
The objectives of benchmarking are
(1) to determine what and where improvements
are called for
(2) to analyse how other practitioners achieve their high performance levels, and
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(3) to use this information toimprove performance
Reflective Practice
measuring up to the competition
benchmarking
process + types
UK Design Council
'BLUEPRINT' 2009
12 months
24 months
36 months
acknowledged design practice - 'new designers' - benchmarks
BIDA National
Occupational Standards 2014
British Industrial Design Association membership is a benchmark of creativity and best-practice for professionals and graduates working in product, interaction and service design.
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